Zach Hill
Medium
Medium
Zach Hill
UX & Digital Product Strategy
Cordate-Identity-01 2.png
Cordate-Identity-01.png
Cordate-Identity-2-Dribbble.png
The Logomark: 

The Logomark: 

The mark itself is intended to represent a few concepts: 

1. The combination of C+D
2. The concept of two hearts coming together as one

3. The concept of choice via "flipping" through various profiles

Cordate-Poster-02.jpg
Challenges: 

Challenges: 

The goal for both the identity and the app itself is to create a trustworthy yet friendly feel and atmosphere. As a result, the color palette and typography were specifically chosen to balance the feeling of security with the sense of playfulness and friendliness. The app needed to have a very direct and simple user experience, therefore, I decided to take a minimal and typographic approach to the user interface system that would lead users through a specific and easy to understand user experience. I attempted to minimize the features and choices in the overall user experience as well with the reason being to create a safe and easy to understand environment for the users.

Cordate-HomePage-SocialMedia.png
Cordate-Mock-3.png
Conclusion: 

Conclusion: 

I enjoyed experimenting with my UI & Identity design process by exploring minimal and typographically focuses user interfaces and simple yet direct elements of a visual identity system. I look forward to pushing these approaches further in future projects.

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Cordate-Identity-01.png
Cordate-Identity-2-Dribbble.png
The Logomark: 
Cordate-Poster-02.jpg
Challenges: 
Cordate-HomePage-SocialMedia.png
Cordate-Mock-3.png
Conclusion: 
zrhillcreative@gmail.com