The mark itself is intended to represent a few concepts: 

1. The combination of C+D
2. The concept of two hearts coming together as one

3. The concept of choice via "flipping" through various profiles

The goal for both the identity and the app itself is to create a trustworthy yet friendly feel and atmosphere. As a result, the color palette and typography were specifically chosen to balance the feeling of security with the sense of playfulness and friendliness. The app needed to have a very direct and simple user experience, therefore, I decided to take a minimal and typographic approach to the user interface system that would lead users through a specific and easy to understand user experience. I attempted to minimize the features and choices in the overall user experience as well with the reason being to create a safe and easy to understand environment for the users.

I enjoyed experimenting with my UI & Identity design process by exploring minimal and typographically focuses user interfaces and simple yet direct elements of a visual identity system. I look forward to pushing these approaches further in future projects.