2. Shapes coming together to emulate inclusiveness and connection.
3. Simple color and space around the mark to emulate a high-end feel.
The logomark itself was the most challenging portion of the engagement. I explored several different solutions in an attempt to combine space and inclusivity to the mark. Ultimately I felt that a solution based on "building blocks" or shapes coming together to form the mark would be the best approach. Furthermore, I looked to use the mark in the full identity system by first using its shape as a mask to create interesting uses of space on printed material, and secondly, I broke up the mark in the various printed materials to simulate the beginning of that connection or inclusivity.
I enjoyed experimenting with a black and white color palette as I usually rely on strong color to anchor the solutions I create. I also was happy that I used this project as an opportunity to continue my exploration in the use of shape and typography in my designs and overall approach.