WeWork
Agency
Toi
Year
2018
Team
David Demember, Betty Demember, Aaron Wilson
Services
Design Strategy, Design Sprints
Description
WeWork was exploring a variety of new monetization paths and they were looking to create a service model that would cater to single daily users of their spaces. I led the WeWork stakeholders through the design sprint and design discovery process, we mapped out new personas, user journeys and created a new experience that would cater to the new “one off” users the brand desired to target.




