Agency

Toi

Year

2018

Team

David Demember, Betty Demember, Aaron Wilson

Services

Design Strategy, Design Sprints

Description

WeWork was exploring a variety of new monetization paths and they were looking to create a service model that would cater to single daily users of their spaces. I led the WeWork stakeholders through the design sprint and design discovery process, we mapped out new personas, user journeys and created a new experience that would cater to the new “one off” users the brand desired to target.

SHS logo in front of two people shaking hands