Glide SF
Glide, a San Francisco nonprofit fighting systemic injustice, needed to refresh its brand and improve access to donation and volunteer programs. I led design sprints to redesign these key experiences, facilitated a brand strategy workshop to refine mission and vision, and created prototypes to align stakeholders and drive decisions.
Wework
WeWork was exploring new monetization paths and needed a service model for single-use customers. I led stakeholders through design sprints and discovery sessions, mapping personas and journeys to create a new experience tailored to “one-off” users.
Sennheiser
Sennheiser needed a service and brand to support a new subscription model aimed at cost-conscious consumers. I led positioning through research and collaboration, creating a brand and service strategy that appealed to non-professionals and enabled future market expansion.
Scorpion
At Scorpion, I introduced design sprints, streamlined research-to-design workflows, and formalized UX design processes that focused on elevating design maturity and building a scalable, resilient foundation within a complex product ecosystem.
