Brand Strategy & Experience Design

Driving Volunteerism and Donations Through Strategic Brand Activation

This was a brand evolution centered on clarifying the nonprofit’s mission and aligning its brand strategy and principles with the intent of its digital experience. The work focused on strengthening emotional resonance with the organization’s community while more clearly inviting participation through volunteering and giving. The outcome was a refreshed website and content system designed to better communicate purpose, inspire action, and support the organization’s long-term mission and strategy.

What I did:

• Brand Strategy Workshops

• Brand Profiles & Journey Maps

• Mission & Vision 

• Brand Positioning 

• Design Sprints

• UX Strategy