Brand Experience Strategy

Aligning Brand, Experience, and Growth Across 26 Service Markets

This was a brand-strategy engagement focused on clarifying positioning, alignment, and growth across a multi-brand home-services platform. My work spanned competitive analysis, stakeholder interviews, and customer research to surface shared tensions across HVAC, plumbing, and electrical services, particularly around trust, consistency, and scale. The outcome was a more cohesive brand strategy designed to support acquisition, integration, and long-term growth while respecting the equity of local operating brands.

What I did:

• Stakeholder Interviews

• Competitive & Category Analysis

• Brand Positioning & Risk Assessment 

• Research Backed Customer Profiles & Journey Maps

• Brand Strategy Workshops

• Mission, Vision, Pillars 

• Voice & Tone

• Communications Frameworks