Brand Strategy & Experience Design

Aligning Brand, Naming, and Experience for a Direct-to-Consumer Subscription Model

A brand and experience design engagement that required close integration of brand and digital strategy to support in-store and delivery operations. My team and I partnered with key stakeholders to define the strategy and identity for a new sub-brand, spanning naming, brand foundations, and the digital storefront experience. The result was a sub-brand that extended the core offering with new services while remaining clearly connected to the parent brand’s legacy and commitment to audio excellence.

What I did:

• Brand Strategy Workshops

• Competitive Analysis

• Naming & Brand Architecture

• Brand Positioning 

• Brand Profiles & Journey Maps

• Brand Stylescapes

• UX Strategy